Employee engagement is the functional and emotional commitment of employees to his organization. According to a recent study, engaged employees outperform those who are not by 202 percent. Unfortunately, many companies are struggling on employee engagement. A report shows that about 71 percent employees say that they are not engaged with their organization. If this is also the case in your company, here is a brief guide to help increase the engagement of your employees.
Three Key Drivers
It is evident that most employees leave their organizations because of the people in the company. The common reason why employees are not engaged is because of people.
Key Driver #1: Relationships with immediate supervisors or managers: About 80 percent employees claimed they are dissatisfied with their direct superiors are not engaged with the company.
Key Driver #2: Belief on the leadership of top management: About 70 percent employees who have low trust and confidence on the capabilities of the top management are not engaged.
Key Driver #3: Pride in working for the organization: About 54 percent employees take pride in working for their organization’s contributions to the community totally engaged.
Employee Engagement Traits
You can easily spot employees who are engaged through observing them. Here are the traits of engaged employees:
- Show enthusiasm about their work. Whatever tasks and no matter how challenging their job is, they do it with gusto.
- Exhibit confidence on what they do.
- They get motivated through believing on their superiors.
Employees who possess these traits will most likely achieve excellence on what they do for the company. They are capable of enjoying a well-balanced life. On top of it, they exhibit contentment and happiness in their lives.
Here are improvement strategies that can enhance employee engagement:
- Top management must articulate and cascade clear directions to all employees.
- Employees must be encouraged to participate actively on discussions. They should be able to communicate openly without being worried about the tenure on their jobs.
- Employees should be able to suggest and be part of major decisions of the company.
- Direct superiors must create healthy and harmonious relationships with their employees.
- Top management should always make their employees feel that they have great impact on their work environment.
- Supervisors and managers must show that they value the contributions of each employee to give them a sense of purpose and empowerment.
- Offer opportunities to your employees where they can grow and develop.
- Middle management should arrange initiatives and encourage their teams to volunteer on doing social responsibility works as a means of giving back to the society.
Company Brand and Employee Engagement
Any employee who feels he has a personal connection with their work is engaged. More and more employees today are becoming socially aware. They want to make their job and their organization to have contributions to the society. This means you have to ensure that you connect the employee programs you create that will boost engagement of employees.
Establishing a strong culture is essential in today’s work environment. Definitions of corporate culture may vary but one thing is concrete – it needs the engagement of your employees. It is about attracting the best talents for your company, fostering dedication and ensuring loyalty of the most valuable asset of the organization – the people. One of the key secret ingredients of the engagement of your employees is the brand of your company.
Connect the brand of your company and your people – the two most important assets to create meaningful progress toward your goals of engaging your employees.
With the above strategies, you are going to create engaged workforce that will help boost other aspects of the company such as recruitment, training and development, branding, customer relations and encourage innovating great ideas.